Arku strengthens the organisation with Tina Snedker Kristensen as Strategic Partner, Market Development and member of the board. Tina will contribute to the company’s continued development and scaling in the B2B market.
With more than 30 years of experience from the construction industry and documented results in growth, positioning and the development of strong brand and business positions, Tina Snedker Kristensen will play a central role in Arku's continued growth journey.
Tina will contribute to Arku's continued development and scaling in the B2B market, with a focus on strengthening the company’s position based on acoustics, design, circularity and documentation.
Instead of heavy ceiling systems and complex processes, Arku develops lightweight acoustic ceilings in recycled PET, focusing on design, quick installation and a simpler way of building.
As Strategic Partner, Market Development, Tina joins Arku and simultaneously joins the company’s board. Alongside this, she continues her consultancy BuildDirection, where she helps companies and organisations with branding strategy, sustainability strategy and cross-border positioning.
Regarding the collaboration, Co-founder & CEO of Arku, Simon Tind Salling, says:
"Tina brings a strong combination of experience, strategic understanding and industry insight. At the same time, we gain a profile with documented experience in turning strong narratives and sustainable ambitions into business results. The construction industry is ready for new acoustic solutions. Tina has helped move the market before, and that experience will be crucial for us in the next phase."
Tina Snedker Kristensen sees a strong match between her own experience and Arku's ambitions:
"Acoustics, design and circularity are areas I have worked with for many years and am passionate about. I see great potential in Arku's solutions, and I look forward to becoming part of Arku's journey and contributing to the company’s development and growth. What is interesting about Arku is the combination of aesthetics, simplicity and an approach that strongly addresses the needs and expectations we see developing in the market."
Facts about Arku Acoustic Ceilings
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Danish startup in acoustic solutions. Arturel, which develops acoustic solutions for wall decoration, is an investor in Arku.
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Develops acoustic ceilings with a focus on design, function and responsible material choices
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The products are developed with a circular starting point and contain a high proportion of recycled PET
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The design expression is inspired by Nordic design tradition, with references to the 70s and a timeless Nordic look
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Focus on aesthetic acoustic solutions that combine design, function and easy installation
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The ambition is to create smarter solutions with a direct, simple and honest approach to products, advice and collaboration
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Read more about Arku: www.arku.dk
Facts about Tina Snedker Kristensen
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Joins as Strategic Partner, Market Development and member of Arku's board
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Joins Arku as Strategic Partner, Market Development and continues her work at consultancy BuildDirection alongside this
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More than 30 years of experience from the construction industry, including 27 years at Troldtekt A/S with responsibility for marketing, communication and sustainability
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Documented results in growth, positioning and the development of strong brand and business positions
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Alongside this, Tina runs the consultancy BuildDirection and helps companies and organisations with branding strategy, sustainability strategy and cross-border positioning
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Read more about Tina and BuildDirection: www.builddirection.dk
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Further information
Simon Tind Salling Co-founder & CEO of Arku
T: +45 2112 4115 / E: simon@arku.dk
Tina Snedker Kristensen, Strategic Partner, Market Development at Arku
T: +45 2390 7910 / E: tina@arku.dk
